A good brand identity is one of the most valuable assets that a business can create in today’s competitive business environment. When a business has a unique name, tagline, logo or symbol, it is easily recognized by consumers and can easily be distinguished from the competition. The registration of a trademark in India offers legal protection for these unique marks and empowers businesses to build valuable intellectual property rights.
The process of registering a trademark is called trademark registration.
The legal process of registration of a distinctive trademark in the legal system is called trademark registration and it is provided by the act of Trade Marks, 1999. A trademark can be a brand name, a logo, a word, a symbol, a tag line or any other helpful or distinctive mark that distinguishes the goods or services of a business from another.
Pursuant to the law, after registration, the proprietor receives the statutory rights in respect of the registered trademark, subject to the provisions and limitations of the law. Registration also can provide a business with greater recourse in cases of unauthorized use or infringement of the trademark.
The benefits to trademarking are many, so why not submit your trademark?
There are a number of benefits worth noting for businesses, startups, entrepreneurs and professionals with regards to trademark registration. It can be used to establish legal rights to a brand and to build a valuable intellectual property asset.
They have some important benefits, such as:
- Registration of the mark to protect against unauthorised use.
- More brand awareness and credibility.
- Actions for trademark infringement.
- An intangible property that can be transferred or used in a way that requires a license.
- The ability to safeguard the brand as the company grows.
- Improved confidence in investing in long-term branding and marketing.
Early trademark filing also enables companies to detect trademark disputes before they are ready to invest in their brand.
Trademark Registration in India @ Affordable Fee is an excellent option.Trademark Registration in India @ Affordable Fee is a great alternative.
Numerous business owners think that registration of a trademark is complicated or expensive. In fact, it may be tackled at an affordable cost, especially if the trademark application is done properly and the right trademark class is picked.
The total fee will be determined based on the following:
1. Government fee
2. Applicant’s category
3. Number of classes
4. Professional service charge.
The Government will pay the lower rate for the appropriate filing fees for eligible persons, start-ups and small businesses according to the prescribed rules.
An affordable trademark registration service can incorporate initial trademark search, application preparing, government filing, document assistance and application tracking.
Trademark Registration Process
There are several steps in the registration process in general:
- A preliminary search is carried out to find like or identical marks.
- Preparing applications: Applicant information, trademark representation, goods/services and supporting documents.
- The trademark application is filed with the relevant Trademark Registry.
- The Registry conducts examination of the application; may give an examination report containing objections.
- If accepted, the application is published in the Trade Marks Journal where it can be opposed by a third party.
- Application can be forwarded to registration if it passes through the appropriate procedure without any unresolved objections or opposition.
- Take steps to safeguard your brand now.Work now to protect your brand.
Your brand is the reputation and identity of your company. Therefore, tackling the registration of trademarks in India at an affordable price could be a crucial measure for safeguarding that identity and fostering long-term commercial worth.
It is recommended to do proper trademark search, use the proper class and fill accurate information in the application before filing. With the help of a professional, there will be a lesser number of avoidable mistakes in filing and examination.
Ensure your brand remains safe, extend your brand identity and move a step towards securing your IP with an affordable Trademark Registration in India.
Written by: Advocate Lokesh